Pentone
A mate of mine does some cool stuff:
Nick Asbury is set to make an appearance in this year’s D&AD annual, as one of only five writers recognised in the ‘Writing for Design’ category.The project in question is Pentone, a self-promotional piece inspired by the Pantone colour-matching system used by designers everywhere. This time, instead of colour swatches, Nick has produced a set of ‘copy swatches’ ranging from ‘Boring’ to ‘Wacky’ to ‘Spam’ and the unmistakable ‘Daily Mail’.
by David Hughes

You can have a closer look at Pentone here:
Friday, April 20th, 2007 @ 11:05 am