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Pentone

A mate of mine does some cool stuff:

Nick Asbury is set to make an appearance in this year’s D&AD annual, as one of only five writers recognised in the ‘Writing for Design’ category.The project in question is Pentone, a self-promotional piece inspired by the Pantone colour-matching system used by designers everywhere. This time, instead of colour swatches, Nick has produced a set of ‘copy swatches’ ranging from ‘Boring’ to ‘Wacky’ to ‘Spam’ and the unmistakable ‘Daily Mail’.

by David Hughes

Pentone

You can have a closer look at Pentone here:

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